I am responsible for the Android & iOS consumer mobile applications.
I lead the product side for AI initiatives across consumer apps and web.
I joined Formlabs as the first product manager dedicated to the website experience.
Represent the website, across engineering and product, to collaborate with various Marketing, Systems, Legal, Product, Services and Sales stakeholders.
Build and maintain a roadmap which enables stakeholders and their KPIs, while driving customer experience improvements and e-commerce revenue.
Built out reporting, launched an A/B testing framework and prioritised high impact features to drive higher e-commerce revenue across our largely CMS driven frontend and Magento powered backend.
Developed the product strategy for a fundamental part of the purchasing experience. Broke down the strategy into quarterly roadmaps and OKRs.
Lead two multi-disciplined Agile teams, executing against quarterly objectives, partnering with UX Design, Engineering and QA across web and mobile apps.
Used market and user research, data from on-site behaviour, and learnings from AB testing to drive $100+ million in incremental revenue.
Worked as a platform owner, partnering with cross-site feature teams and business stakeholders, to advise on feature development and testing.
Pets Deli GmbH: Headed up the BI team for a pet food e-commerce company. Built up a cross functional team of four and implemented processes improvements, such as agile, regular employee feedback talks and prioritisation against a roadmap, determined together with the CEO’s.
Delivery Hero AG: Worked in the BI team for an online food ordering service. Developed ETL scripts and Tableau reporting for their marketing department.
MaKiMa GmbH: Launched and build out performance marketing campaigns (AdWords and Facebook), designed marketing assets and made CSS updates.
Helped to determine the product vision and roadmap, which ultimately determined the direction of Dubsmash, a video content creation mobile app with 200+ million downloads, as it pivoted to a messaging platform.
Worked with the Design, Android, iOS & Backend teams on API changes and app features, under tight deadlines and evolving requirements.
Headed up a department consisting of three analysts, one developer and one machine learning engineer at a travel accommodation platform.
Advanced the department’s infrastructure (DWH moved to Redshift) and processes (code moved to GitHub and introduced Kanban).
Worked with the CEO’s, CMO and CFO on business model, forecasting and target setting, as well as investor presentations.