Senior Product Manager with 8+ years building consumer and AI-driven products at scale.
Proven track record delivering $100M+ revenue impact across apps, checkout, and e-commerce, with deep experience in analytical decision making and cross-functional leadership.
Currently at HomeToGo, my mission is to empower customers through innovative mobile applications and AI technology. The drive to create seamless, intuitive user experiences has been central to my role, where collaboration with design and engineering teams is instrumental in delivering solutions that both provide value for our users and the business.
Previously at Formlabs and Wayfair, I honed my skills in e-commerce and product roadmapping, steering cross-functional projects to launch and optimise online shopping experiences. My approach involves market analysis, customer insight, and a flair for ingenuity, contributing to data-informed strategies that chart a course for and deliver against the product vision. I take pride in fostering a positive work environment with an entrepreneurial spirit that thrives on making a tangible impact.
Drove 2.5x growth in app revenue, a 50% increase in revenue share, over 3 years through product optimisations and cross-functional partnership with Marketing.
Lead the AI chat (in-house LLM solution) that supports guests from planning through post-booking, resulting in a 60% reduction in Customer Service escalation rate and a 10 pp increase in CSAT versus the previous 3rd-party provider.
Directed the launch of AI-enabled features, such as cost-effective batch summarisations and semantic search filters to improve unique offer discovery.
Drove a 20% increase in e-commerce revenue share over 2.5 years by introducing A/B testing, which helped validate wins such as the redesign of the hardware purchase experience and the transformation of the consumables' standard e-commerce product pages into compelling product marketing pages.
Optimised the dual-funnel strategy, collaborating with stakeholders to balance lead generation for enterprise sales against direct-to-consumer online revenue.
Directed web launches for next-generation products, ensuring seamless product marketing execution and sales readiness for PR and marketing activities.
Delivered $100+ million in incremental revenue through improvements to simplify the experience and focus user behaviour, working with two multi-disciplined Agile teams (app and web), in partnership with Analytics, Design, Engineering and QA.
Developed roadmaps and OKRs, while working with stakeholders across the organisation to balance their objectives with the customer experience needs and product strategy.
Pets Deli GmbH: Headed up the BI team for a pet food e-commerce company. Built up a team and facilitated faster access to reporting and analytical support.
Delivery Hero AG: Worked in the BI team for an online food ordering service. Developed ETL scripts and Tableau reporting for their marketing department.
Helped to determine the product vision and roadmap for a video content creation app, with 200+ million app installs, as it pivoted to a messaging platform.
Worked with the CEO, CFO and CMO on investor presentations, business models, forecasting and Marketing budgets and goals.
Managed a team of five analysts and developers and oversaw advances in reporting infrastructure (move to Redshift) and processes (GitHub and Kanban).
Conducted data analysis and marketing analytics to support strategic decision-making for the vacation rental platform.
Optimized operations and processes for the e-commerce fashion retailer, supporting rapid scaling and efficiency improvements.
Bachelor of Commerce in Economics and Finance
Helped organise the club's indoor hockey tournament.
Organised the men's team across various tournaments, including the USFHA Nationals.
Figma, Jira, Confluence
GitHub Copilot, Cursor, Claude Code
SQL, JavaScript, APIs (Postman), Python, Embeddings